FFFordefied

The journal

Long reads,
no filler.

I write when I actually have something to say. Hot takes on the industry, the framework I run with clients, and the story behind the method.

The Hot Take

The Influencer Fitness Industry Is Broken. Here's What To Do About It.

The internet gave influencers too large a voice — especially in fitness. Six years of coaching busy 35+ professionals convinced me the answer isn't a better influencer. It's a proven system, and a coach who's paying attention.

May 12, 20269 min read

The Method

Functional Longevity Training For The 35+ Body — The Framework I Actually Use

Foundations, Resilience, Longevity Tune-Up. Three named programs, one philosophy: consistency of proper form wins. Here's the framework I run with every client 35 and over.

May 27, 202611 min read

The Story

Why I Became A Coach — The Box Line, The Scale, And An 80-Year-Old's Left Arm

First-person: from making cardboard boxes for Amazon and Hershey, to an urgent-care scale, to nearly crying in a studio when an 80-year-old client raised her arm overhead. This is the moment the method got real.

Jun 10, 202610 min read

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I write. I also coach.

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